Make Believe Ideas

An innovative games book to share and play wherever you go! Choose a game then lay the book flat. Take counters from the front pocket and then spin...

Pull the fun tabs and watch the sweet baby animals pop up in front of you! This book is filled with cute animals, gorgeous patterns, and delightful...

Zoom into Play City and meet the noisy vehicles! Spin the rollers on the front cover, then copy the sounds of the busy vehicles inside.  Beep with ...

Discover the colors of the rainbow in this engaging board book. This tactile addition to our Sensory Snuggables range uses simple rhymes, colorful ...

100 Things That Go is an illustrated padded board book with simple labels, designed to introduce new words and concepts. The book offers the opport...

Join Bunny on a springtime search-and-find adventure! Help her find the baby animals, then give her a great big squish! This adorable book has a bu...

Introducing a simple story in an exciting, novelty format! Read along with the rhythmic text as Kitten shares five hearts with her friends. Each he...

What shall we explore today? Shall we visit Old MacDonald’s farm to meet the noisy animals, pop into Pat-a-Cake’s bakery to make a cake, explore co...

Find out why you must never touch a sleepy lion in this wild addition to our bestselling Never Touch series. Meet the wild animals and be careful n...

Keep little ones entertained for hours with The Toddlers' Sticker Book of Everything! From animals and vehicles to colors and feelings, this sticke...

Join the animals for a groovy game of I Spy! Part of our Groovy Baby range, this interactive board book boasts googly eyes, flaps, touches, and a b...

Meet the touch-and-feel animals in this ABC of groovy friends! Part of our Groovy Baby range, this sensory board book boasts multiple textures and ...

Find out why you must never touch an axolotl in this playful addition to our bestselling Never Touch series. The little water creatures love to mes...

Learn about all things dinosaur in the My First Dinosaur Popedia Collection. With fun first facts and cool pop-out scenes, each of the four books f...

Open up this innovative book and be amazed by the farm-tastic pop-out pages! The cleverly folded pages are packed with farm animals, tools, and veh...

You must never play pairs with a shark . . . except in this game! Join the playful Never Touch characters in this exciting addition to our best-sel...

You must never touch a cow that goes OINK . . . unless it’s in this book! Find out why the farmyard friends don’t sound like themselves in this noi...

Say hello to each busy vehicle, then turn the wheel and go, go, go! Part of our Groovy Baby range, this interactive board book boasts a novelty cli...

Discover your wild side in this playful game of peekaboo! Part of our Groovy Baby range, this interactive board book boasts a slider, fantastic fla...

Join the farmyard friends on a farmyard tour with a difference in this playful addition to our bestselling Never Touch series. Follow the fun rhyme...

Open up this innovative book and be amazed by all the things that go on the pop-out pages! The cleverly folded pages are packed with vehicles, from...

Get creative with the cutiecorns and excite young imaginations with the Sticky Notes coloring book! This innovative book is packed with magical...

First 100 Farm Words looks at the animals and machines found on a farm and different types of farms. The small format, with sturdy board pages and ...